Cup Concept expands to Denmark
At Cup Concept, we have a clear goal: to strengthen sustainability and innovation across Europe. With our latest step, the expansion to Denmark, we are reaching another milestone on this path. After successful market entries in Austria, Belgium, and the Netherlands, we are excited to now be active in Scandinavia as well. Together with our partner Hedegaard & Christensen Holding A/S, we have founded the joint venture Cup Concept Danmark ApS with the goal of establishing Cup Concept Denmark as the leading provider of reusable systems.
Cup Concept Location Denmark:
A future-oriented start in the Danish market
Our new logistics center in Silkeborg, ideally located in the heart of Denmark and easily accessible, forms the core of our activities in Scandinavia. This Cup Concept location in Denmark allows us to keep transportation routes for our reusable cups short and particularly eco-friendly. With a modern washing station and a generous storage area of 1,000 m², the location goes far beyond just being a cleaning station.
This infrastructure allows us to further expand our service offering – from storage to timely transportation according to customer requirements. At the same time, this efficient logistics gives us the opportunity to establish our sustainable reusable system even more widely and reach additional concerts, stadiums, and businesses across Denmark. From football stadiums to concerts with international stars and large catering companies – our durable cups have a wide range of uses and play an important role in reducing plastic waste.
Our cups are produced by our parent company FRIES Kunststofftechnik GmbH. Through in-house production, we ensure that our products are not only durable but also of the highest European quality.
The journey continues: Europe in focus
With the new location in Denmark, our journey is far from over. On the contrary, we have more plans. In the coming years, we aim to expand into France, Sweden, and the United Kingdom. With around 160 employees across Europe, we are focusing on innovation, sustainability, and expanding our international network.
We are excited to continue developing our approach to sustainable reusable cups and look forward to continuing this journey together with our partners and customers.